How We Actually Got Here
Back in 2019, our founder was sitting in a café in Adelaide watching yet another franchise fail. The owner was passionate, had decent capital, but the system was broken from day one. That's when it clicked – most franchise consultants focus on selling opportunities, not building sustainable businesses.
We decided to flip that approach. Instead of pushing quick deals, we spend months understanding what makes each franchise concept actually viable. Sometimes we tell potential franchisors their idea isn't ready. That honesty has saved countless entrepreneurs from expensive mistakes.
"Our first client took 18 months to launch because we kept finding gaps in their system. Six years later, they have 23 locations across three states. That's the difference proper preparation makes."
Today, we work with established businesses ready to scale through franchising, not dreamers looking for easy money. Our clients typically see their first franchise location within 12-18 months of starting our process.